What’s the best way to promote your CrossFit gym online? Which strategies actually work?
There’s no easy answer when it comes to marketing for CrossFit gyms, and the options seem to grow every day. But no matter how many new tools get added to the mix, there’s no denying the power of good communication. And this applies to both your leads and your members.
Two strategies that have proven themselves time and again are Facebook and email marketing. If you want to nurture leads toward membership, while keeping current members in the loop, these powerful tools should be part of your marketing mix.
An all-in-one solution
The challenge here is obvious. Most gym owners don’t have the time to learn, let alone practice, the complexities of Facebook marketing, never mind email automation. Sure, you’ve probably dabbled in both here and there. Unfortunately, this doesn’t always equal success. Each approach takes a fair amount of time and attention to result in sustainable membership growth for your gym.
“Most gym owners don’t have time to learn, let alone practice, the complexities of Facebook marketing, never mind email automation.”
So, after exploring how we could provide a way for CrossFit owners to simplify both Facebook and email marketing, we’re excited to launch a customized solution: OnRamp.
Less management, more growth
While MemberTracker includes features for managing your gym day-to-day, OnRamp focuses almost solely on growing your membership. Specifically, OnRamp lets you reach out to leads and members with Facebook Messenger and targeted emails, all in one place. We’ll also help you set up Facebook Advertising campaigns, if that’s something you’re interested in.
Having a consistent member communication strategy means you can share your gym’s message with every new lead – on autopilot. This increases the likelihood of leads becoming members as you build trust and rapport. And by keeping current members informed and engaged with your gym, you will boost overall retention.
If you’re not sure where to start with messages or email, OnRamp provides pre-written sequences that can be edited or added to. The 30+ email templates included in the platform cover everything from encouraging leads to register for their first class, to providing nutrition information to new members.
“Having a consistent member communication strategy means you can share your gym’s message with every new lead – on autopilot.”
OnRamp also lets you easily view and manage your marketing pipeline. You’ll see how many new leads and members you’re bringing in, keeping their email and other information in one place. You can also book introductory classes through OnRamp, moving prospective members through your pipeline as they progress.
We’re currently rolling out OnRamp to a small Early Access group. If you’re interested in joining, you can provide your email address here. We’ll send instructions on how to get started once this first group is full. There’s no obligation to continue with OnRamp following your trial (but you will receive a discounted introductory price should you subscribe).