Let’s go out on a limb and assume that you have some kind of online presence for your gym, studio or personal training business. It could be a website, blog, your Facebook page, or all three. But are you taking advantage of landing pages as a lead generation and conversion tool? According to Marketing Sherpa, 68%[…]
CrossFit is a unique beast, as anyone who hits the ‘box’ each week knows. It fosters a strong sense of community among its members and celebrates intense workout routines that make non-CrossFitters jaws drop. As an incorporated business with a trademark, CrossFit requires gym owners or ‘affiliates’ to adhere to some specific rules. For instance,[…]
For the small fitness owner, the importance of keeping in touch with your clients is undeniable. And we don’t just mean the monthly newsletter! Personal, meaningful and ongoing communication can address your members’ needs, goals, even their fears as they interact with your space and your services. One question that often comes up is whether email is an ideal,[…]
There is no doubt that the digital revolution has vastly changed the way we do business. The average Internet shopper, whether they be looking for a gym membership or new shoes, is presented with dozens or even hundreds of options within a few clicks. And businesses (especially in the fitness sector) are increasingly having to position[…]
