Think for just a moment about how you spent your most recent marketing dollars. An ad in your local newspaper? Maybe you invested in new signage or a website makeover? While ad agencies and eager sales reps would have every small business believing that traditional, large-scale efforts will push them into the same league as[…]
Contributed by Mike Ives, MemberTracker founder and owner at CrossFit 782 and PEI Taekwondo As a gym owner, I love receiving payments electronically. It is a great feeling to receive that notification when you are out doing something else! On top of that, the processing costs that go along with this are well worth it.[…]
What’s more important than bringing new members through your doors and growing your gym through effective marketing? Well, not much really. So what’s just as important as consistent growth? One word: Retention. That is, keeping your current membership engaged so they keep coming back, class after class. This way you’re making sure that the stream[…]
We put this infographic together as a little go-to resource for small gyms, martial arts schools or personal trainers who might be wondering how they can get started with digital marketing. While this is by no means a complete how-to, it provides some basic ingredients that every small business needs to promote their brand in[…]
Contributor: Mike Ives, owner at PEI Taekwondo, Founder at MemberTracker If you’re like most martial arts school owners, you don’t have a whole lot of time to ‘do’ marketing. Between teaching class, spending time with family and friends, and perhaps a second day job, your schedule is already chock full. Luckily, today’s social media platforms[…]
Contributed by Lucy Gotell, Marketing & Client Satisfaction Manager at MemberTracker When you run a small business, you get all kinds of feedback from your customers. Some will tell you exactly what they think of this service or that, and gently (or not so gently) suggest ways you can make things better. This dialogue can be[…]
MemberTracker’s digital marketing manager reflects on some early ad campaigns, and why it sometimes pays to throw money away. Remember when you were a kid and you’d ask your parents for a couple of dollars, run to the corner store and spend it on candy? Typically, your purchases were pretty predictable. You’d buy a few[…]
As a fitness owner you probably don’t spend much time in front of a desk. In fact, avoiding run-of-the-mill ‘office work’ might be part of the reason you got into the fitness sector in the first place! Even so, growing a business sometimes means taking on tasks or areas of expertise that you wouldn’t normally[…]
Our team here at MemberTracker is always trying to come up with ways of making our software more streamlined with the needs of our clients. A fair share of these clients are martial arts school owners, and so their feedback is really, really appreciated every step of the way. We’ve put together a short survey[…]
For the uninitiated, a call-to-action (CTA) is a word or phrase, usually in the form of a link or button, that spurs website visitors to take a specific action. You’ve seen them countless times on sites for clothing, software and even food. ‘Buy Now!’..’Sign Up’..’Get My Discount!’ They make it look so easy – so why[…]
